How to compare platform fees with a direct ordering system

If you run a takeaway or restaurant, start with your own platform statements. Fees can depend on the provider, contract, order type, delivery arrangement and promotions, so generic percentages can mislead. Separate commission from payment, advertising, delivery and other charges before comparing channels.

Do the maths on your own numbers

Record the orders you receive, average order value and the actual blended commission on the statement. This gives you an estimate of the commission attached to that volume; it does not predict how many customers will choose a direct channel.

The alternative: your own ordering system

A branded ordering website can give customers a direct route to browse and order. The selected payment provider processes checkout and charges its own fees. Before launch, agree how order data is accessed, secured, retained and used; data protection duties and provider terms still apply.

You don't have to quit the platforms overnight

You do not have to close existing channels to test direct ordering. Make the direct option easy to find and give customers a clear reason to use it. Follow marketplace contract rules when promoting another channel, and check advertising and privacy requirements before sending offers. Customer behaviour will vary.

What it costs — and what it saves

CodeForged's introductory ordering offer is £1,000 setup plus £99 per month for the first 12 months (£2,188 in total). Payment-provider fees, delivery costs and optional work are separate. No year-two rate has been set; any renewal price and terms are stated in the written proposal before you commit. Use the calculator on the ordering page to test your own inputs; it is a scenario, not a savings guarantee.

CodeForged built the published Primo's Kitchen ordering website. Its feature set is an example, not a forecast of another business's sales or customer adoption. Compare the live project and your own numbers, then request an ordering review if you want a scoped proposal.