Direct ordering websites for UK food businesses

Your direct channel.
No per-order cut.

Give regulars a branded way to order directly from your business. CodeForged does not charge a per-order commission on direct orders. Introductory offer: £1,000 setup + £99/month for the first 12 months (£2,188 total). Payment-provider and delivery fees are separate.

Your brand
A direct channel on your own website
No order cut
No per-order commission charged by CodeForged
Clear scope
Provider fees and included features stated up front
Use your own numbers

Estimate the commission attached to your order volume.

Fees vary by contract, service and promotion. Enter your current average order volume, basket value and blended commission rate—no industry-average figures are assumed.

Your direct-ordering estimate

The first-year offer is £2,188 before payment-provider fees and any optional additions. Use your own current statements for the commission rate.

The Comparison

Marketplace ordering vs your direct channel

Compare the terms that matter. Check each marketplace agreement and payment-provider schedule against your own numbers before deciding.

MarketplaceYour direct channel
FeesCheck your own contract, service type and promotions£1,000 setup + £99/month for 12 months; payment-provider fees apply
BrandingMarketplace listing and ordering flowYour branded website and ordering flow
Customer relationshipAccess and marketing rights follow platform termsDirect-channel customer data, handled under privacy law
PaymentReview the settlement and fee terms for your accountA payment provider processes checkout and charges its own fees
CommissionVaries by provider, contract and order typeNo per-order commission charged by CodeForged
The Solution

Your brand. A direct ordering experience.

Start with a branded ordering website, menu and order dashboard, and payment-provider checkout. Collection or delivery settings are set out in scope. Native apps and loyalty features are optional additions. Hosting, support, data handling and software rights are documented in your proposal.

Branded ordering website

A mobile-friendly storefront on your domain, built around your menu and brand.

Menu and order dashboard

Manage the menu and review incoming direct orders from the business dashboard.

Payment-provider checkout

Connect a provider such as Stripe; its transaction fees are separate.

Collection or delivery

The ordering flow is configured for the service options included in your scope.

Repeat-order options

Loyalty and customer messaging can be scoped where they fit your operation.

Optional mobile apps

Native iOS and Android apps are separate additions, not implied by the website price.

Published project example

Primo's Kitchen: a direct-ordering website

We built the published ordering experience shown here. It demonstrates a direct customer path; it does not mean every order is direct or that payment and delivery costs disappear.

🔒orderprimosfood.com
🍕 Order Online
Primo's Food
Fresh food, delivered to your door
Order Now
Direct
Customer-facing order website
Stripe
Integrated checkout; provider fees apply
Published
Visit the public storefront
Scoped
Apps are priced separately
Visit orderprimosfood.com
Why CodeForged

We're not another agency selling templates.

Based on a live build

The offer is shaped by the Primo's ordering website build, then scoped around your menu, fulfilment and payment setup.

Fixed, Transparent Pricing

The published first-year offer is £1,000 setup + £99/month. Provider costs and any out-of-scope work are identified separately before you commit.

Terms in writing

Your proposal sets out hosting, support, data handling, software rights and any renewal or exit terms—so you can decide with the details in front of you.

UK-Based Support

We're based in Scotland. Real people, same timezone, who understand UK food businesses and regulations.

Clearly scoped support

Changes, support and future features are agreed as part of the scope; the monthly price is not a promise of unlimited development.

Direct customer relationships

Orders through your own channel can support customer follow-up, subject to your privacy notice, lawful basis and any required marketing consent.

Buyer questions

Clear answers before you commit.

Check the costs, responsibilities and compatibility against your own setup.

What is included in the ordering website?

A branded ordering website, menu and order dashboard, payment-provider checkout, and the collection or delivery options agreed for your scope. Native apps and loyalty features are optional additions. Your proposal sets out hosting, support, data handling and software rights.

What does the first year cost, and what is separate?

The introductory offer is £1,000 setup + £99/month for the first 12 months (£2,188 total). Payment-provider and delivery fees are separate. Optional apps and work outside the agreed scope are identified before you commit.

Can it connect to my current website or POS?

Share your website or domain, POS and payment provider during the review. We check the specific setup before a proposal; migration or integration outside the agreed scope is identified separately. We do not assume compatibility.

Who updates the menu, and what support is included?

Your proposal states who supplies and updates menu items, prices and hours, and what support is included. The monthly price is not a promise of unlimited development.

Do I have to stop using marketplace listings?

A direct website can be another ordering route; it does not require an all-at-once switch. Check your marketplace agreement before changing listings, promotions or fulfilment arrangements.

Can customers find the order link on Google?

Google Business Profile lets restaurants manage ordering links and menu details. Your business should keep profile access, menu, hours and links current. Google controls local results, so we cannot promise a ranking or order volume. Google's ordering-link guidance

Will a direct-ordering site guarantee more orders or savings?

No. The estimator uses your figures and shows a scenario; it does not predict how many customers will switch to direct ordering. Use it to compare assumptions, not as a sales or savings forecast.

What happens after the first 12 months?

The introductory price applies for the first 12 months. No year-two rate has been set. Your proposal will state any renewal price and terms, hosting, support, data handling, software rights and exit terms before you decide.

Plan your direct-ordering channel

Start with a clear scope and a real cost comparison.

Share your menu, order mix and current fees. We’ll discuss whether a direct website fits your business and what is included—without promising every marketplace order will move across.

Request a free ordering review

No obligation · Intro price applies for the first 12 months · Payment-provider fees apply